As a health provider in New Zealand and Australia, you use tests and physically ‘look’ at your patients and their eyes, teeth, ears, feet (the list goes on), in order to inform your diagnosis and treatment decisions.
As a website owner, google analytics is there to test your website, keyword, social and other marketing activities, help you diagnose issues, and then come up with a treatment plan. Over and over again.
It’s free. But it does require some expertise to review and interpret the results. Just like the role you play as a health service for your patients or clients.
Once you have your analytics set up properly, with clearly defined goals that can be measure and reported on, life really does get a lot easier!
You can then measure:
Once you measure it, period by period, you can continue with the things that are working, and review what’s not doing as well as you hoped.