I’m Katie Toomey, Director of Neon Reindeer Marketing, and I’m ready to help you avoid being overwhelmed by marketing, stop wasting money on the wrong marketing spend unnecessarily, and grow your business.
I’m an award-winning healthcare marketing expert and when I work with you, I’ll be drawing on over 18 years healthcare industry experience.
I help health services including private hospitals and specialised clinics and research institutes, as well as providers like doctors, dentists, audiologists, optometrists and podiatrists.
My proven processes help solve my clients’ biggest marketing problems without wasting your precious marketing dollars.
First, I’ll help you make a plan for success, then I’ll leverage my extensive list of creative contacts to help you turn those plans into reality.
My approach is practical, strategic, and like my own career: unique. Long before my move into marketing, I studied and practiced nuclear medicine technology, then ran a Clinical Skills Training Centre for The University of Sydney Medical School. When I started developing and selling new courses there, my spark for marketing and business growth was ignited: it hasn’t stopped since.
I’ve led the marketing for public and private university health degrees and launched Australia’s first University Private Hospital. I’ve advised global pharma and medical device clients through my work for a healthcare communications agency, as well as working for major hospitals and the Red Cross Blood Service. Most recently, I was ANZ General Manager of Marketing for a global medical device company (hearing aids and cochlear implants).
I’ve been told I have a unique capacity to ‘listen and understand’ people, their needs and motivations: I’m into alignment, not hard sells. If you’re looking for a ‘marketing whisperer’, you’ve just found one.